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There Is More To Selling A House Then An Ad In The Paper And A Sign In The Yard.

We know it can be tempting for some homeowners to try to save the commission by selling directly to a buyer. The problem is that the savings is rarely realized. The fact is that when Realtors are involved in the sale, the seller pockets more money, quicker and with fewer problems.

Serious buyers use Realtors because it costs them nothing for the services and security we offer. Bargain hunters, investors and unqualified buyers seek out the "For Sale By Owner" homes expecting to save the same commission the "For Sale By Owner" hopes to save. They know "For Sale By Owner" homes are selling directly and expect to get a wholesale price. Studies show that offers received on "For Sale By Owner" homes usually range 10% to 20% lower then offers on similar homes sold through Realtors.


The bottom line is that when selling real estate it pays in time, effort and money to go with the professionals.

FACTS...

Only 5% Sell...   Only 2% Net More Money

Why Waste...    Time, Effort and Money?


Homes sold with the help of a real estate professional in 2006 sold on average for 32 percent more than FSBO sales. The median FSBO selling price in 2006 was $187,200, compared with $247,000 for agent-assisted transactions.   SOURCE: NATIONAL ASSOCIATION OF REALTORS


Direct Sellers attract bargain hunters, unqualified buyers & investors. People willing to do the work Realtors provide for free, to get a bargain price.

Offers usually range 10% to 20% LOWER then offers on similar homes from buyers working with Realtors.

Serious buyers see an average of 10 homes before purchasing, You can show only one, Realtors show the others.

Serious buyers want the security, convenience, assistance and protection a licensed Real Estate professional provides for Free.

Today, buyers want the additional protection of a 'Buyer Agent Agreement'. The Realtor works for the buyer not the Seller, while the buyer agrees that any purchase is through the Broker.

Studies show that only 28% of buyers loans were approved when buying direct while over 86% were approved when working with a Realtor.

'For Sale By Owner' takes longer and incurs additional expenses in advertising, interest and tax payments, repairs, attorney fees and time from work.

Ask Yourself These Questions:

What is my single greatest advantage for trying to sell my house directly?  SAVE THE COMMISSION

What is a buyers' single greatest advantage? SAVE THE COMMISSION

Can the buyer and I save the commission? NO

Can I provide the free services and Representation a buyer gets from a buyer agent? NO

What percentage of buyers are represented by buyer agents? 100% ASSUMED UNDER MARYLAND LAW

What percentage of available homes are listed through real estate brokers? 80% TO 95% ON AVERAGE

How much money will I loose if I sell direct? 3% TO 13% ON AVERAGE AFTER COMMISSIONS

Can I afford to sell my home myself?  NOT IF I WANT THE MOST MONEY...  QUICKLY... WITH LESS EFFORT AND FEWER PROBLEMS

More Questions

Can I be available at all times to take calls and show my home to strangers?

Can I follow up on showings and handle objections without seeming desperate?

Can I qualify buyers as to their ability to purchase my home?

Can I motivate a buyer to buy directly without selling below market value?

Can I overcome the FREE services Realtors offer their buyers?

Can I get maximum exposure for my house without thousands of Realtors and their buyers?

Can I keep the buyer interested when they see other homes with Realtors?

Can I handle objections and contract negotiations such as price, escrow, terms, inspections, certifications, etc.?

Can I sell my house for as much money as I could if over 52,000 Realtors had access to it through the Multiple List?

If I were purchasing a home would I use the free services Realtors offer?

 

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